Pocket Schedule

Specifications

DEADLINES

Ad Submittal Deadline: June 10
Ad Drop Deadline: June 18

*Ad Submittal Deadline = The date ads are due to your activation coordinator
*Ad Drop Deadline = The date that FINAL approval for your ad must be given to your activation coordinator

SPEC SHEET

COLOR INFORMATION

Ink 4-Color.

All color ads must be converted to CMYK.

Do not use registration black.

Rich Black: C-60 M-40 Y-30 K-100. Only use this build for large, solid areas of black coverage. DO NOT use this build for body copy, thin lines or small elements.
NO RGB, LAB OR INDEX COLORS.

ACCEPTABLE FILE FORMATS

Final resolution must be greater than 300 DPI at 100%.

Ads will be accepted electronically in the following formats:

  1. Adobe Acrobat PDF file, high-resolution with all fonts embedded
  2. Adobe Illustrator files, version 9.0 or lower, saved as an .eps or PDF, fonts converted to outline and images embedded
  3. Adobe Photoshop files. (PSD, JPEG, EPS or TIF)

We cannot accept files in PageMaker, Corel Draw, Freehand, Microsoft Publisher,
PowerPoint or Word. If you are creating your ads in these or other unsupported
programs, please contact your account executive.

Back Panel

Back Panel

DIMENSIONS

FINISHED SIZE:
2” x 3.5”

LIVE/SAFE AREA:
1.75” x 3.25”

BLEED:
.125” bleed on all sides

Ads can be submitted in either a vertical or horizontal layout.

DO NOT INCLUDE ANY PRINTER’S MARKS OR CROP MARKS