Specifications
DEADLINES
Ad Submittal Deadline: 1 week before print date
Ad Drop Deadline: 3 days before print date
*Ad Submittal Deadline = The date ads are due to your activation coordinator
*Ad Drop Deadline = The date that FINAL approval for your ad must be given to your activation coordinator
COLOR INFORMATION
Ink 4-Color.
All color ads must be converted to CMYK.
Do not use registration black.
Rich Black: C-60 M-40 Y-30 K-100. Only use this build for large, solid areas of black coverage. DO NOT use this build for body copy, thin lines or small elements.
NO RGB, LAB OR INDEX COLORS.
ACCEPTABLE FILE FORMATS
Final resolution must be greater than 300 DPI at 100%.
Ads will be accepted electronically in the following formats:
- Adobe Acrobat PDF file, high-resolution with all fonts embedded
- Adobe Illustrator files, version 9.0 or lower, saved as an .eps or PDF, fonts converted to outline and images embedded
- Adobe Photoshop files. (PSD, JPEG, EPS or TIF)
We cannot accept files in PageMaker, Corel Draw, Freehand, Microsoft Publisher,
PowerPoint or Word. If you are creating your ads in these or other unsupported
programs, please contact your account executive.
